Darren Gene Peterson

Design Strategy, Service Design, User-Centered Research

Darren Gene Peterson is a design strategist who leads human-centered research and new product innovation.

He helps organizations compose their vision for a project, understand the needs of end users, and set the direction for new designs. He has worked on projects ranging from providing design direction to an online gaming service start-up to exploratory user research in order to help a large corporation identify and serve new market segments.

Darren uses ethnographic research methods to investigate, in the field, the workflow and culture of organizations, and design thinking methods to turn the insights into opportunities.

He has traveled extensively, in Europe, the United States, South America, and China. He has exhibited his paintings in galleries, as well as in the Minneapolis Institute of Art. One of his most proud accomplishments is restoring an antique tractor left to him by his father.