Active Fantasy Sports

Sevice design and business opportunities


Dr. Arlen Muller at the Illinois Institute of Technology was conducting research on motivation using a game he devised: Active Fantasy Sports.

The idea

Fantasy sports teams can be used as incentive in pursuit of fitness goals. (As measured by a Fitbit.)


I conducted a research effort to get a qualitative understanding of his quantitative study. It was research of research.

Service Design

In addition, I explored ways to improve the service, such as by changing goals to a point-based system, that improve the customer experience. I setup a business plan to turn the research project into a profitable business.

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