Bicycling guiding service

This project is the result of a three-month service design workshop. Our goal was to design a service that incorporated "big data" for the city of Chicago.

We created a service that provides value to the city of Chicago by encouraging new bicyclists to begin riding while providing Chicago with important data on its biking community and infrastructure.

Bguided is a bicycling guiding service that both connects novice riders to bike ambassadors, and crowd-sources route information in a community.