Selected Projects

Design Strategy | Service Design | User-Centered Research


Product line branding

Facilitate a series of workshops for brand naming, with a variety of users and experts. Generate and report brand directions.

Service Design

In this very rapid user-centered research and service design project, we helped the Maintenance and Service organization better understand their customers, and developed prototype solutions that use newly developed technologies.

We conducted an impressive amount research with short planning and execution schedules, reported out, and returned to conduct several workshops, including one with their customers at an important yearly exposition.

User Research & Scenarios

Simultaneous projects! Before the release of their most recent model, the client—a Shanghai-based electric car startup—desired to have user-testing to understand the value of various features in the eyes of their customers. At the same time, find and present—inspirationally—key use scenarios. Oh yeah, and teach some user-centered design to the team as well.

Built Environment

Design of oncology infusion built environment. Revealing the value of design thinking through a rewarding project building a better space for chemotherapy patients, caregivers, and healthcare professionals.
In another rapid project, we investigated the diverse, complex, and intertangled services in a cramped and swollen oncology infusion center. We broke it apart, conceptually, to guide the creatives—architects and interior designers—in creating the best space possible.

Service Design

We created a service that provides value to the city of Chicago by encouraging new bicyclists to begin riding while providing Chicago with important data on its biking community and infrastructure.

Remote Research

Active Fantasy Sports. Discovery of service design improvements and business opportunities in a professor's startup.